Developing a Marketing Strategy

This is the last posting for the blogs as the course is coming to an end, therefore I will be sharing thoughts of the overall outline of the...

Gift giving is an important part of human interaction and a gesture of showing kindness to the people that individuals are close to. Gift gi...

In today's lecture we discussed about the topic social class. Social class is defined as a division in the society made up of persons po...

Children are a important audience to the marketers as they are easier to attract with certain products that companies tend to promote. Marke...

In today's lecture we learned about segmentation, targeting and positioning and what factors are involved in this process. The main fact...

In today's lecture we learnt about three different factors which are Learning, Memory and Nostalgia. The factors mentioned above reflect...

In today's lecture we were taught about different family purchasing behaviours of men and women. Kotler states that there are four c...