Developing a Marketing Strategy

Perception Experiments:

There are many perception experiments which can be carried out. Before carrying out the perception experiment it is important to identify what is going to affect the consumer's perception, for example the five senses which are:

*Sight
*Smell
*Sound
*Taste
*Touch

In class we carried out a perception experiment, which included the groups to test their tastes by eating chocolate/cookies or drinking Coca-Cola.
It was vital that we tested prodcuts which had a similar taste for example Coke and Pepsi. Both products have similar tastes, however they are two different labels.

Results of the Experiment:

Group one, decided to test taste three different branded chocolates. The chocolates were tested by the rest of the class members, they had no knowledge about what brand chocolate they were tasting. With the chocolate experiment the findings concluded to what chocolate tasted better. The students results lead to the most expensive branded chocolate being the better taste wise than the other two. The reason for this is becuase the expensive brand was more indulging taste wise.