Perception Experiment

Perception Experiments: There are many perception experiments which can be carried out. Before carrying out the perception experiment it is important to identify what is going to affect the consumer's perception, for example the five senses which are: *Sight *Smell *Sound *Taste *Touch In class we carried out a perception experiment,...

Personality & Self- Concept Theory

Factors influencing behaviour of Personality & Self-conceptPersonality:The main factors that influence buyers behaviour are: Taken from Kotler et alCultural >> Social >> Personal >> PsycologicalCulture >> Reference >> Age & Life cycle >> Motivation Groups stage ...

Perceptual Process

Perceptual Process Today's lecture I learnt about the perception process and what factors are involved within this process. The perception process is a procedure, which consists factors such as people, experiences and objects that influence humans. The three main stages of the perceptual process are Sensation, Attention, and Interpretation....

Personality and Self Concept

Personality & Self-Concept: Definition of Personality: Today's lecture was about understanding different types of personalities and how every individual is different due to their personality. There are various definitions given to the term 'Personality'. This term means "The quality of being a person; existence as a self-conscious human...

Perception

Introducing Perception: What is Perception? For today's lecture, we learnt about what perception is. The aim of the lecture was to have an understanding of the process of perception and how it works. According to my understanding of what I have learnt in the lecture I believe perception is a process of attaining awareness or understanding...

Introduction: Understanding Consumer Relations

What is Marketing?Marketing is defined as a communication based process aimed at building a long term relationship with a customer, and also one of the main components in Business Management.Understanding Consumer Relations is one of the most important factors when considering a marketing strategy.In today's current climate which is undergoing...