Final Thought

This is the last posting for the blogs as the course is coming to an end, therefore I will be sharing thoughts of the overall outline of the blogging process and what has been covered. A general reflection will be discussed. Blogging was a new experience for me as I have not carried out a blog before. This experience has lead to make me learn about different blogging skills, it also gave...

Gift Giving

Gift giving is an important part of human interaction and a gesture of showing kindness to the people that individuals are close to. Gift giving builds relationships with other people as it brings family and friends closer. An example of gift giving is on occasions such as birthdays, anniversary, Valentine's day and Christmas. Examples of...

Social Class and Purchase

In today's lecture we discussed about the topic social class. Social class is defined as a division in the society made up of persons possessing certain common social characteristics, which are taken to qualify them in certain things such as equal status relations with one another, for intimate, and for which restrict their interaction with...

Marketing to Children

Children are a important audience to the marketers as they are easier to attract with certain products that companies tend to promote. Marketers tend to find it easier to get their products/service recognised within this particular sector. In today's modern society children are treated with great care and affection, parents tend to spend...

Segmentation, Targeting, Positioning

In today's lecture we learned about segmentation, targeting and positioning and what factors are involved in this process. The main factors regarding segmentation are:*Gender*Age*Social class*Personality*Colour and type of hairSTP Marketing:STP marketing stands for segmentation, targeting and positioning. Smith (1957) states that segmentation...

Learning, Memory and Nostalgia

In today's lecture we learnt about three different factors which are Learning, Memory and Nostalgia. The factors mentioned above reflect on a person's behaviour and attitude towards purchasing products or influence on them by the marketers. I will be explaining each sector in detail. Learning: Solomon (2006) states that 'learning refers...

Family Purchasing behaviours

In today's lecture we were taught about different family purchasing behaviours of men and women. Kotler states that there are four categorizes of families which are given different definitions. The definitions of each family type will be explained: 1) Nuclear family- this is father, mother and children who live together 2) Extended family-...

Generational Marketing

Today's lecture was about Generational marketing. The process of generational marketing consists of product development, CRM, communication and marketing. These factors are important in generational marketing as it recognises generations as "archetypes". The method of marketing towards a specific generation impacts on the way companies sell...

Groups and Peers

Groups A group is formed by two or more individuals who tend to share a set of norms and have role relationships. Groups tend to influence the society in many ways such as the socialisation process influences individuals on the basis of what they learn and how they tend to behave. Groups can reflect brand names such as Burberry, CK, or...

Values

In today's lecture we learnt about what values are and how they influence individuals. The term 'Value' has been given many definitions throughout the years. Some of the definitions given to this term are (AskOxford.com)(values) principles or standards of behaviour. Another definition is given by (Dictionary.com)the ideals,customs, institutions,...

Gender

The topic of 'Gender' was discussed in the last lesson. The definition of 'Gender' is whether being the sex of a male or female. Gender is determined socially, the reason for this is because each society emphasizes particular roles that each sex should play. Men and Women are known for playing different roles in the society for example women...

Enterprise Week

The Enterprise Week was very beneficial and interesting to all students. There was a variety of events that were available regarding after graduation jobs. The event that I personally found interesting was the Question Time Industry Panel. In this event 5 members represented different agencies. The first member was Sue Elms, she was a executive...